Know where AI pays off first.
In one free call.
crue is the chief AI officer for owner-led businesses. Start with a free 25-minute call: leave knowing where AI pays off first in your business, and exactly what to do about it. No cost, no obligation.
"Reports that used to take me hours are on track to take minutes instead."
Iceseas Farrell, Vice President, National Boat Owners Association
Five ways to work with us. Start where you want.
- 01
The assessment. Free.
One call, 25 minutes. We find the highest-return use of AI in your business, and one concrete first move. No cost, no obligation.
- 02
The Snapshot. $1,200.
The call tells you where. The Snapshot tells you how much: three opportunities, each backed by a number, in a written brief within 48 hours, or you don't pay. Yours to keep. Credited in full toward anything you buy from us within 30 days.
- 03
Executive Onboarding. $1,000 a leader.
We get each leader dialed in: their voice, your brand, your product, and the tools they live in connected into one AI that knows your business. One leader at a time.
See the full three-hour difference → - 04
crue Concierge. $1,500 a month.
Done with you, month to month. Twice a month we turn a task you dread into a system you own. Same-day answers between calls. Cancel any month. We stay until it pays.
- 05
The build. Scoped to you.
When the opportunity is bigger than one workflow, we build it and run it end to end. Fixed scope, fixed price, billed at go-live, typically $3,000 to $15,000.
If the numbers aren't there, we tell you first.
The number moved. That is the pitch.
Most people open a chat window and think they're using AI.
Executive Onboarding.
$1,000 a leader.Three hours, one leader, built live while you watch. We interview you first, then wire it up: an AI that writes in your voice, knows your products and your customers, and works inside the tools you already have open.
You leave with it running. Not a login and a guide.
Chat, out of the box
Draft a follow-up on the overdue invoice.
I hope this message finds you well. I wanted to reach out regarding the outstanding invoice at your earliest convenience. Please let me know if you have any questions.
Useful. But guessing.
Three hours later
Draft a follow-up on the overdue invoice.
Coastal Marine is 34 days out on invoice 2841. $8,400. I drafted the follow-up in your voice. Review and send.
Your numbers. Your voice.
What is running when we stand up
- An AI that writes in your voice, not in AI voice
- Your business, your customers, and your numbers, read on every task
- Your tools connected, working against real data
- A briefing on your screen every weekday before you sit down
One leader at a time, because it is built from your voice and your week. We check back in seven days.
Free. 25 minutes. You leave knowing where AI pays off first.
Pick the one that looks like your business.
None of these will be yours exactly. That is the point. Your first system gets built around whatever is actually costing you time, out of the tools you already pay for.
I run a
Work finished, money not collected
Updated 6 minutes agoCompleted, not invoiced
$38,400
14 jobs
Invoiced, unpaid 30+
$21,900
9 jobs
Callbacks this month
6
4 on one crew
Collected this week
$52,100
QuickBooks
No invoice exists for this address. Nothing in receivables.
Gmail
Property manager emailed twice asking for the bill.
Calendar
Job closed 19 days ago. Two techs, full day.
Square
No payment on file.
What I already did: Drafted the invoice from the job notes and the parts list. It is in your review folder waiting on approval.
QuickBooks
Original job billed $2,400. Three return trips billed nothing.
Gmail
Homeowner is polite but escalating in tone.
Calendar
Three visits in 5 weeks, all logged as warranty. A fourth is booked Thursday.
Square
Nothing collected since the original job.
What I already did: Pulled the three job notes together. Same fault, same crew, same address. Flagged before you send a fourth free truck.
QuickBooks
34 days out. They historically pay at day 45.
Gmail
No dispute, no questions.
Calendar
Six jobs completed this quarter, all closed clean.
Square
Pays by transfer, not card.
What I already did: Nothing yet. This is normal for them. I will raise it at day 50, not day 30.
QuickBooks
No invoice yet. Emergency rate applies, higher than standard.
Gmail
Owner asked what it would cost. Never answered.
Calendar
After-hours call logged 11pm Tuesday.
Square
Card on file from a prior job.
What I already did: Drafted the invoice with the after-hours line itemized, so the number is not a surprise.
QuickBooks
Paid 4 days early.
Gmail
Board chair sent a thank-you note.
Calendar
Annual contract, all visits complete. Next service in April.
Square
Settled.
What I already did: Nothing needed. Worth asking the board chair for a referral while the thank-you is fresh.
Select any job to see what the four systems say about it.
Built in your first month of Concierge, from the systems you already use. It updates itself. You do not maintain it.
Renewals at risk
Updated 6 minutes agoRenewing in 90 days
$412,000
11 accounts
At risk
$148,000
4 accounts
Untouched 30+ days
7
accounts
Saved this quarter
$96,000
3 accounts
HubSpot
Renewal 12 days out. Last logged activity 47 days ago.
QuickBooks
Paid every invoice on time for 3 years.
Gmail
Their ops lead asked about the service tier Feb 12. No reply sent.
Calendar
Quarterly review on your calendar at 11:30 today.
What I already did: Pulled last year's scope and the two open service tickets into your prep doc. The Feb 12 reply is drafted and waiting.
HubSpot
Champion left in February. No new contact assigned.
QuickBooks
Current. Smallest account in the book.
Gmail
New facilities director introduced herself Feb 20. Nobody replied.
Calendar
Nothing scheduled.
What I already did: Drafted an intro note to the new director with the three most relevant service records for their site.
HubSpot
Expansion conversation open since January.
QuickBooks
Took a 12% volume increase in Q4.
Gmail
Active thread about adding their second plant.
Calendar
Follow-up call on the 22nd.
What I already did: Tracking the expansion thread. I will pull volume numbers into a proposal draft the day before your call.
HubSpot
Two stakeholders, both engaged.
QuickBooks
Pays on day 28 like clockwork.
Gmail
Normal traffic, nothing outstanding.
Calendar
Site walk booked for the 19th.
What I already did: Nothing needed yet. I will raise this at 30 days out if the site walk does not happen.
HubSpot
Verbal commitment already given.
QuickBooks
Paid early twice this year.
Gmail
Active and warm.
Calendar
Renewal paperwork call on the 14th.
What I already did: Renewal docs are drafted and staged. Nothing needed from you until the 14th.
Select any account to see what the four systems say about it.
Built in your first month of Concierge, from the systems you already use. It updates itself. You do not maintain it.
Engagements that stopped moving
Updated 6 minutes agoUnbilled work in progress
$64,200
across 12 clients
Stalled 21+ days
5
engagements
Deadlines in 14 days
8
2 unstaffed
Billed this month
$118,000
QuickBooks
$18,400 unbilled against this engagement.
Gmail
Waiting on documents requested Feb 3. Never followed up.
Calendar
Filing deadline in 9 days. Nothing booked.
HubSpot
No time logged in 31 days. Work is 60% complete.
What I already did: Drafted the document chase email and blocked two hours Thursday to finish the filing if they respond.
QuickBooks
Largest unbilled balance in the book.
Gmail
Controller stopped replying after the Feb 8 request list. Four emails since.
Calendar
No meetings booked.
HubSpot
Fieldwork paused. No activity since Feb 8.
What I already did: Flagged for a phone call. Four unanswered emails means the fifth will not work either.
QuickBooks
Unbilled and aging.
Gmail
Client asked for a status update Monday.
Calendar
Nothing scheduled.
HubSpot
Waiting on internal review, not on the client.
What I already did: Drafted the status reply so it does not sit another week while the review waits.
QuickBooks
Normal unbilled balance for this point in the month.
Gmail
Routine traffic.
Calendar
Close review booked the 14th.
HubSpot
Recurring engagement, on schedule.
What I already did: Nothing needed. Normal.
QuickBooks
Bills automatically on the 1st.
Gmail
Warm and active.
Calendar
Standing monthly call.
HubSpot
Retainer engagement, healthy.
What I already did: Nothing needed.
Select any engagement to see what the four systems say about it.
Built in your first month of Concierge, from the systems you already use. It updates itself. You do not maintain it.
Customers going quiet before they leave
Updated 6 minutes agoOrder volume slipping
$96,000
9 accounts
No order in 60 days
5
accounts
Over terms
$34,500
3 accounts
Reordered this week
$204,000
QuickBooks
No invoices issued in 71 days.
Gmail
Their buyer changed in November. No introduction happened.
HubSpot
Ordered every 3 weeks for 4 years. Nothing since December.
Stripe
No charges since December.
What I already did: Found the new buyer's name in a shipping confirmation and drafted an introduction with your top 5 items by their volume.
QuickBooks
Still paying on time. Smaller invoices.
Gmail
No complaints, no conversation.
HubSpot
Order size down 40% over two months. Frequency unchanged.
Stripe
Charge amounts down, cadence identical.
What I already did: Same frequency at lower volume usually means a second supplier, not a slowdown. Flagged for a call this week.
QuickBooks
$21,400 past terms. First late payment in 3 years.
Gmail
No dispute raised.
HubSpot
Ordering normally, no change in pattern.
Stripe
Card on file expired last month.
What I already did: Held the dunning notice. The card on file expired, which is usually the whole story. Drafted a one-line update request instead.
QuickBooks
Current on everything.
Gmail
Quiet, as expected this month.
HubSpot
Gap matches last year's seasonal pattern.
Stripe
No activity, consistent with prior March.
What I already did: Nothing needed. This is their normal March. I will flag it if the gap passes 45 days.
QuickBooks
Pays on receipt.
Gmail
Asked about your new product line last week.
HubSpot
Weekly orders, volume up 8% this quarter.
Stripe
Clean history, no failed charges.
What I already did: Drafted the new product line sheet with pricing at their volume tier.
Select any account to see what the four systems say about it.
Built in your first month of Concierge, from the systems you already use. It updates itself. You do not maintain it.
Good. That is the normal answer.
Four examples cannot cover the thing that actually eats your week. Nobody builds a business that looks like a template, and the system worth building is usually the one you have been working around for years because no software sells it.
So we find yours first. That is what the free call is for.
We didn't start this last year. Between us, we've been at it for 31 years.
Companies with billion-dollar budgets get the attention. The other 99.9 percent are the real economy. crue exists to bring the enterprise skill set to the owners who run them. No business gets left behind.
11 years at Meta
Product and design on Instagram and Facebook Reality Labs, on systems billions of people use without thinking about them. His job is connecting technology to the people who have to use it.
20 years in enterprise
From 50-person companies to 150,000-employee organizations. He knows how leadership thinks, what people will actually adopt, and where people become blockers and margin killers. Usually the same place you lost your week.
We already had the careers. We cap crue Concierge at 6 clients and do the work ourselves. A $1,200 Snapshot won't change our year. It might change yours.
Five fixed-price offers. No fine print.
What does the assessment cost?
How is this different from an agency?
How fast do results show up?
What size businesses do you work with?
One call is where we find out.
Four fields, then pick a time that works. Twenty-five minutes later you know where AI pays off first in your business, and what to do about it, whatever you decide about us. If the fit isn't there, we say so first.
You'll meet Ryan Christensen, crue co-founder. 20 years in enterprise operations.
Prefer email? contact@gocrue.com works too.
Thanks. Ryan will reach out shortly, usually same day.